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Michael Kitces
Chief Financial Planning Nerd and industry researcher known for publishing Kitces.com and hosting the Financial Advisor Success Podcast; provides data-driven insights on advisory firm productivity, team structure, and pricing.
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Jan 21, 2026
• 23min
Planner Productivity: Where Advisors Gain (and Lose) Capacity - Michael Kitces [Chief Financial Planning Nerd]
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In this discussion, Michael Kitces, Chief Financial Planning Nerd and industry expert, delves into key aspects of advisory firm productivity. He shares that measuring revenue per advisor is a consistent gauge of efficiency. Surprisingly, he reveals that technology alone doesn’t significantly boost productivity; instead, effective team structure and delegation play a crucial role. Kitces also challenges common pricing myths, advocating for advisors to charge their true worth, and highlights how the right support staff can dramatically enhance capacity.
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