Get the app
Michael Kirban
Co-founder of Vita Coco, a successful coconut water brand. He shares the story of building the company from the ground up, facing competition and overcoming challenges.
Best podcasts with Michael Kirban
Ranked by the Snipd community
Aug 3, 2020
• 1h 11min
Vita Coco: Michael Kirban
chevron_right
Michael Kirban, Co-founder of Vita Coco, shares the energetic backstory of launching the popular coconut water brand after a chance bar encounter. He discusses facing fierce competition from Zico, highlighting the importance of guerrilla marketing and strategic distribution. Kirban reflects on the challenging journey of navigating FDA regulations and legal battles, alongside the unexpected support of celebrity endorsements. His insights reveal how resilience and a bit of luck played crucial roles in turning Vita Coco into a market leader.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app