Michael King
Partner in the Go-to-Market Network at a16z, previously at Gartner and built full-stack marketing teams at companies like GitHub and VMware. Specializes in marketing and customer acquisition strategies.
Best podcasts with Michael King
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May 7, 2025 • 36min
Do You Really Know Your ICP? Why It Matters and How to Find Out
In this engaging discussion, Joe Morrissey, General Partner at a16z Growth, and his colleagues Michael King and Mark Regan, delve into the importance of the Ideal Customer Profile (ICP). They reveal how many founders misjudge their ICP, leading to strategic pitfalls. The trio discusses practical steps for refining ICP to boost alignment across teams. They also highlight the rising significance of ICPs in the AI era, providing insights into leveraging data for better customer understanding and sustainable growth.
Feb 1, 2017 • 31min
a16z Podcast: What Startups Should Know about Analyst Relations
This week’s guests include Stacy D'Amico, a former Gartner client director now with a16z, Michael King from GitHub specializing in enterprise marketing, and Anil Lakhani, a veteran in product engineering. They tackle whether analysts still matter in today's digital age and the unique role they play for tech startups. The conversation highlights the importance of honesty in analyst relations, the benefits of engaging with niche firms, and strategies for startups to effectively navigate these relationships to boost market visibility and credibility.
