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Michael Kilcullen
B2B SaaS marketing leader and VP of Marketing at WZA (Whizzer), experienced in GTM, events, and data-driven outreach strategies, sharing practical event-marketing playbooks for driving demos and pipeline.
Best podcasts with Michael Kilcullen
Ranked by the Snipd community
Nov 24, 2025
• 37min
#466 Best B2B Event Marketing Strategy to Drive Leads (2026)
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In this episode, Michael Kilcullen, VP of Marketing at WZA and B2B SaaS marketing expert, shares his insights on effective event marketing strategies. He discusses the ongoing relevance of in-person events and which companies should truly invest in them. Michael provides a detailed pre-event checklist, tips for selecting optimal booth locations, and creative tactics like themed merch to drive engagement. He emphasizes the importance of pre- and post-event networking and offers essential follow-up strategies to convert leads into demo opportunities.
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