Michael Jacobson
Entrepreneur who transformed his uncle's struggling flower shop into a multi-million dollar business and is now building a national franchise brand, French Florist.
Best podcasts with Michael Jacobson
Ranked by the Snipd community
51 snips
Jan 6, 2025 • 1h 50min
Taking a Flower Shop from $600k to $9 Million
Michael Jacobson, an entrepreneur who turned his uncle's struggling flower shop into a thriving brand, shares his journey from a corporate career to revitalizing a 45-year-old business. He discusses innovative strategies that grew sales from $600k to $9 million in just four years. Topics include leveraging technology, improving online presence, and why traditional flower shops face unique challenges. Jacobson also delves into franchising plans and the delicate balance between digital and physical retail in the floral industry.
Aug 18, 2025 • 30min
Solve the Problem, Win the Market
Michael Jacobson, CEO of The French Florist, transformed his uncle’s struggling flower shop into a thriving franchise. He uncovered industry flaws like outdated tech and inefficient supply chains. Michael discusses innovative solutions, such as enhancing direct farm sourcing to bypass middlemen. He also highlights the importance of technology, creating a custom iPad app for ticketing. With a consumer-focused approach, he aims to redefine the floral experience and support local florists in a competitive market.
