Michael Jacobson, an entrepreneur who turned his uncle's struggling flower shop into a thriving brand, shares his journey from a corporate career to revitalizing a 45-year-old business. He discusses innovative strategies that grew sales from $600k to $9 million in just four years. Topics include leveraging technology, improving online presence, and why traditional flower shops face unique challenges. Jacobson also delves into franchising plans and the delicate balance between digital and physical retail in the floral industry.