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Michael Idato
Culture editor-at-large and journalist who provides commentary on media and celebrity culture, here analysing the Irwin family empire and Robert Irwin's rise in the US.
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Nov 26, 2025
• 24min
'Nice is nice': How a dancing Robert Irwin became America's antidote
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Michael Idato, a culture editor-at-large and expert on media and celebrity culture, delves into the captivating ascent of Robert Irwin, son of the famed Crocodile Hunter. Michael highlights Robert's recent triumph on Dancing with the Stars, which has catapulted him into the American spotlight. They explore the extensive Irwin family empire, the emotional connection with Steve Irwin, and how Robert's heartwarming persona won over America. Plus, he discusses the economic impact on Australian tourism driven by Robert's growing fame.
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