Michael Houlihan

Bonnie Harvey and Michael Houlihan, the innovative co-founders of Barefoot Wine, transformed their 300k debt and wine naivety into a booming brand. They share their journey of creating a relatable wine experience, emphasizing clever marketing strategies that targeted everyday drinkers. From overcoming skepticism to navigating debt and retail challenges, their story is a blend of persistence and ingenuity. Listeners will love the charming anecdotes of their serendipitous partnership and the iconic branding that made Barefoot a household name.