Michael Goetz

Michael Goetz, VP of Customer Success Strategy at GitHub, shares his insights from his extensive experience in the tech industry. He breaks down GitHub's strategic shift towards customer success, emphasizing the importance of defining measurable business outcomes. The discussion highlights how GitHub navigates diverse user needs and maintains engagement with rapid product innovations. Goetz also explores the dynamics between end-users and organizational stakeholders, stressing the necessity of understanding user personas to enhance customer interactions.