Michael Fortinberry

Michael Fortinberry, co-founder of Protiv and former construction owner, shares insights on transforming contractor profitability through performance-based pay. He discusses how traditional hourly wages can hinder productivity and offers a framework for implementing incentives that boost team morale and efficiency. Michael emphasizes transparency in labor budgets and the importance of a performance-first culture. With real-world examples and data, he highlights significant productivity gains, demonstrating how the right pay structure can revolutionize contracting businesses.