Michael Farris

Michael Farris, Director of Business Strategy and Insights at the Country Music Association, shares his expertise in enhancing fan experiences through innovative ticketing strategies. He discusses the importance of data management in planning events, drawing parallels between the sports and country music industries. Farris highlights how AI is transforming ticketing and promoting diversity in audiences. He also emphasizes the vital role of social media in engaging both new and long-time fans, showcasing the evolving landscape of country music.