Michael Cremen

In this engaging discussion, Michael Cremen, Chief Sales Officer at Elastic, emphasizes the pivotal role CFOs play in sales deals during uncertain times. He explores strategies for early CFO engagement, stressing the importance of asking tough questions and leveraging internal champions. Cremen also reveals how sales professionals can effectively compare their cost justifications against competing initiatives. The conversation highlights the need for strategic language that clearly articulates value, crucial for navigating financial discussions and securing deals.