Michael Cerda, Chief Product and Technology Officer at TelevisaUnivision, brings extensive experience from Disney, Goldman Sachs, and Meta. He discusses ViX, a streaming platform aimed at Spanish-speaking audiences that has skyrocketed to over 50 million users. Cerda reveals how AI enhances content recommendations and user engagement, while addressing the 'cold start' problem. He also shares insights on balancing traditional TV habits with modern streaming experiences, and the importance of cultural insights in personalizing content for diverse audiences across Latin America.