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Michael Buckley
Chief Executive Officer of True Religion, discussing the apparel brand's growth, supply-chain strategy, and plans to build the business toward a billion-dollar company.
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Oct 30, 2025
• 11min
True Religion's Denim Disruption Strategy
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Michael Buckley, the CEO of True Religion, delves into the brand's innovative denim history and surprising growth. He reveals how sales doubled recently, hitting record profitability by pivoting from luxury to a broader demographic. Buckley shares insights into their global supply chain, emphasizing strengths in China, and discusses their shift to sportswear, which now makes up 60% of sales. He also outlines ambitious plans for category expansion beyond jeans and increased marketing efforts to connect with diverse consumers.
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