Michael Broukhim

Michael Broukhim, co-founder and co-CEO of FabFitFun, explains his journey from political web design to leading a thriving subscription box empire. He shares how 1 in 6 women have joined FabFitFun, highlighting the importance of curated products and timing in the subscription space. Michael likens his model to having treasures delivered rather than going on a hunt like at discount stores. Emphasizing adaptability, he also discusses the emotional challenges of leadership and the necessity for CEOs to remain vigilant during periods of growth.