Michael Brandt
Founder and CEO of Ketone IQ, an entrepreneur who built a ketone-based energy CPG brand that secured military research partnerships, major retail distribution, and achieved significant revenue and valuation milestones.
Best podcasts with Michael Brandt
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18 snips
Dec 30, 2025 • 52min
#229 - The Rise of Ketone IQ: Creating a New Energy Category with Michael Brandt
Michael Brandt, founder and CEO of Ketone IQ, built a ketone-based energy brand that secured DoD research, major retail deals, and strong revenue. He explains what ketones are and how they differ from caffeine. He recounts early product hurdles, DTC-first education tactics that fueled retail, trial-driving QR demos, and the strategic moves behind scaling and building category moats.
