Michael Barber

CMO of StarTech.com and a marketing expert. He shares his expertise in email marketing and building a culture of testing within organizations.

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Apr 11, 2025 • 16min

Ep. 305- How to Stay in the INBOX! w/GUEST: Michael Barber CMO of StarTech.com & Top Email EXPERT in U.S.!

Michael Barber, CMO of StarTech.com and a seasoned marketing expert, dives deep into the world of email marketing. He debunks common myths and shares a three-step process to improve email deliverability. Learn about the importance of engagement metrics and how a culture of testing can enhance marketing strategies. Michael also reveals the art of networking on airplanes, offering hilarious anecdotes that highlight the unexpected bonds we can form at 30,000 feet. Tune in for valuable insights and entertaining stories!