Michael Ballantyne

Michael Ballantyne, the founder of Storywood Tequila, is on a mission to change the game with the world's first single malt whisky barrel-aged tequila. He shares how pivoting to whisky bars helped him connect with consumers who appreciate the nuances of oak and char. Michael emphasizes selective distribution to build momentum and a diverse product line that caters to varying tastes. His journey is marked by personal engagement and storytelling, forging deep connections within the spirits community.