Michael Babineau, co-founder and CEO of Second Measure, discusses how they analyze credit card transactions for real-time consumer insights. He shares the inspiration behind their startup, the importance of self-service analytics, and how investors leverage their data platform for informed decision-making. Kevin Hale, a partner at Y Combinator and co-founder of Wufoo, sheds light on the evolution of market research, subscription models like Peloton and Stitch Fix, and the need for skilled data scientists who think critically. Together, they highlight trends in consumer behavior and the complexities of working with financial data.