Metehan Yeşilyurt

AI visibility and SEO researcher with over a decade of experience who has reverse-engineered how LLMs choose sources and citations; known for experiments on AI citation systems, entity SEO, and AI-driven visibility strategies.

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Jan 13, 2026 • 1h 13min

How to Influence ChatGPT & LLMs in 2026 - The SEO Playbook Nobody Is Talking About

Metehan Yeşilyurt, a leading AI visibility and SEO researcher, shares his insights on how large language models (LLMs) like ChatGPT select sources and citations. He reveals that simply ranking on Google isn't enough for visibility in AI answers anymore. Building web consensus and using structured content like comparison tables significantly influence AI perceptions. Metehan also emphasizes the necessity of fresh content and the impact of social platforms like YouTube and Reddit on AI outcomes, making this a must-listen for anyone interested in the evolving landscape of AI-driven SEO.

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