Mert Iseri

Mark Achler, a tech venture capital pioneer and adjunct professor, joins Mert Iseri, co-founder of the healthcare tech firm SwipeSense, to share insights from their book, Exit Right. They discuss the FAIR framework for successful exits, emphasizing strategic planning and relationships. The duo advocates for 'Exit Talks' within companies to ensure transparent communication with stakeholders. They also explore how family dynamics can influence business exits, stressing the importance of trust and collaboration during the transition.