Meridith Rojas

CMO of MCoBeauty, a leading color cosmetics brand. She's known for her expertise in digital marketing and community building.

Best podcasts with Meridith Rojas

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Feb 20, 2025 • 58min

MCoBeauty CMO Meridith Rojas: 'Dupes democratize beauty'

In this engaging discussion, Meridith Rojas, CMO of MCoBeauty, shares her insights on how dupes are revolutionizing the beauty industry by making luxury accessible to all. With products like the Flawless Glow Foundation priced at just $14.99, she emphasizes the appeal of high-quality, budget-friendly alternatives. Rojas also highlights the importance of building community connections and adapting to cultural trends, showcasing how brands can thrive by engaging authentically with consumers in a rapidly changing digital landscape.