Meredith Klein

Communications strategist and founder of the Meredith in the Media Substack, with ~20 years in PR and experience at companies like Jet.com, Walmart, and Pinterest; provides media insights, journalist interviews, and advice for PR professionals.

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Nov 26, 2025 • 1h 10min

The PR/Journalist Relationship Rehab Episode w/ Meredith Klein, Meredith & The Media

Meredith Klein is a seasoned communications strategist with 20 years in PR, having worked with Jet.com, Walmart, and Pinterest. In this engaging discussion, she sheds light on the disconnect between PR professionals and journalists, emphasizing the need for concise pitches that truly resonate with media. Meredith urges PR pros to embrace personal branding as a survival tactic and reveals effective strategies for building genuine journalist relationships. She also critiques the reliance on AI for pitches and encourages a more authentic, niche-focused approach to media outreach.

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