Meredith Chandler, Head of Sales at Aligned and seasoned sales leader, shares her expertise on quantifying business pain in a non-salesy manner. She highlights the art of empathetic questioning, teaching listeners to ask, 'Here’s why I’m asking,' to engage clients effectively. Meredith discusses the four levels of quantifying time and emphasizes anchoring conservatively in ROI discussions. She offers practical tips on confident pricing strategies, personalized outreach, and the importance of follow-up in nurturing client relationships.