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Mercedes Ruehl
Switzerland and Austria correspondent for the Financial Times, reporting on Swiss affairs and the World Economic Forum with on-the-ground coverage and analysis.
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Jan 14, 2026
• 22min
Davos’ fight for relevance
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Mercedes Ruehl, the Financial Times' correspondent for Switzerland and Austria, provides insights into the World Economic Forum's challenges ahead of its annual meeting in Davos. She discusses how the event has become less relevant amid global shifts and criticisms of its elitism. Ruehl covers the implications of high attendance, including prominent figures like Donald Trump, and the pressures for concrete outcomes. The future of Davos hinges on whether it can adapt to maintain its significance in a rapidly changing world.
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