Mercedes Bidart

Mercedes Bidart, an impact entrepreneur focused on financial inclusion, discusses how AI is revolutionizing access to credit for informal entrepreneurs in Latin America. She elaborates on how community trust serves as currency, and the challenges faced by those without formal credit history. By utilizing invisible data from smartphones, she reveals how trust can be measured for lenders. Mercedes showcases innovative AI models that analyze telecom and social media signals to deliver personalized loan terms, ultimately empowering underserved entrepreneurs.