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Melva Benoit
Founder and president of the Marian Dupree Group. Has held senior executive positions in major media companies including Viacom, Disney, Turner, NBC Universal, and Fox.
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Apr 4, 2024
• 45min
Melva Benoit (Veteran Entertainment Researcher/Strategist) on the Intersection of Television, Audience Research, and Marketing
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Melva Benoit, founder of the Marian Dupree Group, brings her wealth of experience from top media companies like Disney and NBC Universal. In their engaging conversation, she delves into her passion for television and the critical role of research in shaping successful shows, including iconic titles like Seinfeld and Friends. Benoit discusses the complexities of audience dynamics and the myths around TV scheduling, while emphasizing the necessity of understanding viewer behavior to enhance storytelling and marketing strategies in today’s evolving media landscape.
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