Melton Littlepage

Melton Littlepage, CMO at 1Password, is on a mission to turn a consumer favorite into a B2B cybersecurity leader. He dives into the critical nature of category leadership and how it shapes market perception. Melton discusses the shift from password management to Extended Access Management, emphasizing the need for innovative marketing. He warns against relying solely on attribution for success and highlights the interplay between brand-building and demand generation. Explore how COVID has reshaped the cybersecurity landscape and what it means for the future of 1Password.