Meltem Kuran Berkowitz

Head of Growth at Deel, a global payroll and compliance platform. Led Deel's rapid growth from $0 to $300M ARR in three years.

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Aug 27, 2023 • 1h 12min

An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)

Meltem Kuran Berkowitz, Head of Growth at Deel, has played a pivotal role in scaling the company from $0 to $300M in just three years. In this engaging discussion, she reveals how they leveraged low-cost growth channels and why early awareness campaigns in B2B marketing can be counterproductive. Meltem emphasizes the importance of effective SEO strategies and shares her unique 'traffic light' framework. Additionally, she discusses structuring growth teams and building a solid startup culture to support rapid expansion.