Melody Lee

Melody Lee, Chief Marketing Officer of Mercedes-Benz USA, brings a wealth of experience, shifting from PR to leading marketing at a luxury brand. She discusses the challenges of modernizing legacy brands as Mercedes-Benz approaches its 100th anniversary. Insights from the Cannes Festival highlight the balance of innovation and heritage in automotive marketing. Melody also shares her early career lessons in crisis communications and emphasizes the importance of empathy and leadership during turbulent times, showcasing how effective marketing aligns with organizational purpose.