Get the app
Melissa Gonzalez
Principal at MG2 and founder of MG2 Advisory, specializing in consumer experience, brand strategy, and experiential retail design, and author of research on Gen Z behaviors.
Best podcasts with Melissa Gonzalez
Ranked by the Snipd community
Sep 8, 2025
• 35min
The Experience Equation: What Retailers Need to Get Right
chevron_right
In this insightful discussion, Melissa Gonzalez, Principal at MG2 and expert in experiential retail design, explores the evolution of consumer behavior, particularly among Gen Z. She debunks the myth of a monolithic Gen Z cohort, highlighting key differences across age groups. Melissa emphasizes the importance of co-creation and authenticity in brand identity. She also shares examples from brands like Coach and LEGO that illustrate effective strategies for creating memorable in-store experiences and adapting to fast-changing consumer demands.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app
