Melissa Garber

In this engaging discussion, Melissa Garber, Senior User Experience Researcher at Consumer Reports, delves into the intersection of AI and UX research. She highlights how AI can enhance consumer insights while emphasizing the importance of a human-centric approach. Melissa tackles challenges like data privacy, skepticism in AI adoption, and the evolving nature of consumer journeys. Listeners will learn why UX research should drive AI development and how proactive research shapes AI tools, ultimately empowering consumers in today’s tech-driven landscape.