Melissa Ferguson

Melissa Ferguson, a senior associate dean and professor of psychology at Cornell University, dives into the intriguing realm of implicit cognition and prejudice. She discusses the Implicit Association Test (IAT) and how it can predict behaviors better than self-reports. Highlighting her research with high school students, she emphasizes the importance of understanding unconscious attitudes in improving academic outcomes for underserved communities. Ferguson also shares insights on the challenges of replicating psychological research and the necessity of collaboration in community-based studies.