Melissa Coventry

Melissa Coventry, VP of Operations at RoseSkinCo, shares her expertise in aligning people, processes, and systems for scaling e-commerce businesses. She tackles the challenges of rapid growth, emphasizing effective delegation and fostering a culture of transparency. Melissa introduces her unique 'expense value graphing' method for prioritizing projects and discusses the importance of Sales and Operations Planning (S&OP). Listeners will learn how to leverage data analytics for strategic decision-making and enhance customer lifetime value.