In this discussion, Julie Brown, co-founder of Province of Canada, reveals how her focus on local manufacturing nearly doubled her sales. Josephine Au, owner of Emery, shares her challenges with U.S. tariffs and how local support bolstered her brand. Melise Panetta, a marketing lecturer, analyzes the attitude-behavior gap, showing that while Canadians favor buying local, financial pressures complicate follow-through. The conversation highlights the impact of consumer choices on local economies and the persistent challenges faced by small businesses.
