Melanie Zimmermann

Join Melanie Zimmermann, General Manager of Retail Media at Criteo, and Andreas Reiffen, Founder and CEO at Pentaleap, as they dive into the dynamic world of retail media. They debate the impact of rising Retail Media Networks on brand-retailer interactions. The conversation highlights the shift from monolithic to modular ad tech solutions and the need for better tools that meet modern advertising demands. They also tackle the challenges of relevant ad serving and the future of auction-based strategies in this evolving landscape.