Melanie Paradis

Was director of communications for past Conservative Party leader Erin O'Toole and is president of Texture Communications.

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Apr 23, 2025 • 42min

Ep. 145: Behind the scenes on the last days of a campaign

Laura D'Angelo, a seasoned Liberal strategist, Melanie Paradis, former communications director for the Conservatives, and Cheryl Oates, ex-communications chief for Alberta's Rachel Notley, dive into the chaotic final days of a political campaign. They discuss the rush of creating impactful ads, balancing data with messaging, and the essential strategies for maximizing voter turnout. Personal stories reveal the tensions of election day logistics and the emotional stakes involved, underscoring the necessity of preparation for any outcome.