Melanie Bender

Melanie Bender, Founder and CEO of Lore, transitioned from aspiring STEM professional to beauty executive, building brands like Versed and Rhode. She reveals how her background in environmental science and aerospace engineering has shaped her entrepreneurial mindset. Melanie shares her journey to starting Lore, a fragrance brand that invites storytelling through scent. She explores her unique approach to developing fragrances based on feelings and art, and discusses the challenges of entering the fragrance world, emphasizing the importance of passion and creativity in her work.