Melanie Babcock-Brown

Melanie Babcock-Brown, VP of Media and Monetization for The Home Depot’s Orange Apron Media, discusses the shift from ROAS to ROMO as a smarter measurement approach. She shares insights on evolving audience strategies, the importance of first-party data, and innovative marketing practices. With humor, she connects family anecdotes about Girl Scouts with the pursuit of customer engagement. Topics also include managing retail media networks, sustainability challenges, and practical home improvement hacks for new residents.