In this engaging conversation, Meir (Iri) Zohar, the experienced Founder & CEO of Bring, discusses the transformative potential of Web3 technologies in eCommerce. He explores the advantages of integrating crypto solutions, highlighting innovative cashback programs that reward consumers with crypto instead of traditional discounts. The discussion also dives into digital wallets, the importance of educating newcomers, and how retailers can leverage their own tokens to create a more engaging shopping experience. Insights on the evolving landscape of crypto in retail are a must-listen!