Mei-Lin Wan

Mei-Lin Wan, a former executive at Applied DNA Sciences and founder of GenuTrace LLC, dives into the groundbreaking world of product traceability. She discusses how DNA testing and blockchain technology are revolutionizing supply chains, particularly in textiles. Wan emphasizes the importance of verifying product authenticity amid sustainability claims, highlighting challenges in industries like cotton and olive oil. She calls for a collaborative approach among CEOs, manufacturers, and retailers to embrace traceability and navigate new regulations effectively.