In this discussion, Mehak Gandhi, Head of Research at Valuecreator and co-author of "Triple Fit Strategy," shares her expertise in B2B growth and customer relationships. She emphasizes the importance of deep partnerships over mere transactions, revealing how to operationalize collaboration for mutual growth. The conversation delves into integrating AI with human decision-making, navigating complex business relationships, and rethinking competition as a pathway to innovation. Mehak's insights offer a fresh perspective on fostering trust and aligning strategic goals.