Meghan Gainer, VP of Marketing at DSD Renewables, discusses the dual function of marketing, importance of a customer-first approach, and building a brand. She shares her experience with Comcast, SunEdison, and Tesla, emphasizing curiosity and embracing challenges. Gainer reveals her hiring considerations and effective strategy for managing brand perceptions. Her unique approach to managing marketing agencies as integrated parts of her team provides valuable lessons for marketers. This episode serves as a comprehensive guide to marketing with tips, strategies, and personal experiences from one of the industry's leading professionals.
