Megan Pagliuca

Andrew Casale, CEO of Index Exchange, and Megan Pagliuca, Chief Product Officer at Omnicom Media Group, dive into the game-changing world of programmatic advertising in live sports. They discuss how to make sports content more addressable with real-time targeting on 'magic moments' and the importance of new standards like podding to prevent ad request spikes. The duo also explores faster sell-side decisioning, the potential for modular supply chains to reduce fees, and exciting AI advancements that enhance creative workflows.