Megan Bergoon

Senior Director for Bet Content Integration at ESPN, sharing ESPN's strategy for integrating betting content and the importance of reaching diverse audiences.

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Sep 6, 2024 • 46min

Leveraging Sports Betting to Enhance the Fan Experience

Brian Josephs from Sport Radar, Keith Goldner of FanDuel, Eric Rimsky from the NBA, and Megan Bergoon at ESPN dive into the transformative power of sports betting. They discuss how real-time data enhances fan engagement and the complexities of in-play betting. The conversation highlights storytelling's role in connecting with fans and the integration of advanced analytics to personalize betting experiences. They also explore the growth potential of betting on women's sports and the future of fantasy sports in the betting landscape.

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