Meg Pullis Roebling
Head of CX Research, Data & Analytics Solutions at BNY Mellon, with experience in design and research teams at AIG, American Express, AKQA, and Digitas.
Best podcasts with Meg Pullis Roebling
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Aug 10, 2021 • 34min
#73 - Getting Stakeholder Buy-In at a Large Organization with Meg Pullis Roebling of BNY Mellon
Learn how Meg Pullis Roebling of BNY Mellon navigates stakeholder buy-in for user research in large organizations. Discover strategies for building relationships, generating buy-in over time, and measuring the impact of user research. Find out how to weave research into your organization's culture by starting with tactical research and showcasing quick wins. Ultimately, it's your relationship-building skills that will help you succeed in getting buy-in for research projects.
