In this conversation, Meg Gowell, Director of Growth Marketing at Typeform, shares her journey from wedding planning to leading growth strategies. She discusses the challenges of modern marketing leadership, emphasizing the need for a balance between technical skills and strategic thinking. Meg highlights the importance of fostering a culture of experimentation and the shift from traditional CRM systems to integrated data management. With insights on work-life balance and innovative marketing tools, this chat is a must for budding marketers.