Meg Carpenter, CEO of Ficomm Partners, co-founded the company in 2012, while Katie Johnson, the President, boasts over 20 years in communication strategies. They discuss the profound impact of core values on business success and the delicate balance of friendship in professional partnerships. Topics include integrating personal identity with leadership, enhancing workplace culture, and navigating the complexities of team dynamics. Their journey illustrates how trust and shared values can transform both a company and personal relationships.