McCoy Merkley

McCoy Merkley, CMO of Portland Leather Goods, shares his incredible journey from Craigslist hire to marketing leader. He discusses the challenges of transitioning from doer to executive, emphasizing courage as essential for leadership. McCoy outlines his hands-on experience in scaling marketing strategies from Etsy to a multichannel powerhouse. He also delves into decision-making under uncertainty, the importance of a solid marketing mix, and how to effectively evaluate new channels. Tune in for insights filled with humor and practical wisdom!