Maxim Sytch

Author and scholar focused on how professional service firms shape organizational decisions; author of The Influence Economy (Oxford UP, 2025), interviewed about supplier-induced demand in consulting, law, banking, and related sectors.

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Nov 1, 2025 • 1h 7min

Maxim Sytch, "The Influence Economy: Decoding Supplier-Induced Demand" (Oxford UP, 2025)

Maxim Sytch, an author and scholar of professional services, dives into the concept of supplier-induced demand in his latest work. He reveals how consulting, legal, and banking industries generate demand for unnecessary services, often leading to detrimental effects on organizations. Sytch discusses the role of uncertainty in elevating supplier influence and how AI may shift demand for elite services. He also shares practical advice for leaders to combat these dynamics, emphasizing the importance of in-house expertise and ethical practices.

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