Maxim Sytch, an organizational scholar and author of The Influence Economy, delves into how consulting, marketing, and legal firms generate unnecessary demand. He explains supplier-induced demand and its detrimental effects on organizations, such as wasted resources and demotivated teams. The discussion touches on the impact of AI, the role of social influence in professional services, and the difficulty in detecting SID. Sytch also offers practical advice for clients to mitigate these risks, emphasizing the importance of in-house expertise.
