Maxim Sytch
Organizational scholar and author of The Influence Economy (Oxford UP, 2025), specializing in how professional service firms shape demand and corporate decision-making.
Best podcasts with Maxim Sytch
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16 snips
Nov 2, 2025 • 1h 7min
Maxim Sytch, "The Influence Economy: Decoding Supplier-Induced Demand" (Oxford UP, 2025)
Maxim Sytch, an organizational scholar and author of The Influence Economy, delves into how consulting, marketing, and legal firms generate unnecessary demand. He explains supplier-induced demand and its detrimental effects on organizations, such as wasted resources and demotivated teams. The discussion touches on the impact of AI, the role of social influence in professional services, and the difficulty in detecting SID. Sytch also offers practical advice for clients to mitigate these risks, emphasizing the importance of in-house expertise.
Nov 1, 2025 • 1h 7min
Maxim Sytch, "The Influence Economy: Decoding Supplier-Induced Demand" (Oxford UP, 2025)
Maxim Sytch, an author and scholar of professional services, dives into the concept of supplier-induced demand in his latest work. He reveals how consulting, legal, and banking industries generate demand for unnecessary services, often leading to detrimental effects on organizations. Sytch discusses the role of uncertainty in elevating supplier influence and how AI may shift demand for elite services. He also shares practical advice for leaders to combat these dynamics, emphasizing the importance of in-house expertise and ethical practices.
