Max Willens

Principal analyst covering social media and the greater economy, offering research-backed forecasts such as the rise of micro-dramas and their industry implications.

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Dec 12, 2025 • 37min

The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers

Max Willens, a principal analyst specializing in social media's economic impact, predicts that micro-dramas will birth a new wave of creators, supported by social platforms and entertainment studios. Jacob Bourne, an analyst focused on AI, warns that the rapid creation of AI-generated content could undermine consumer trust. They delve into how micro-dramas cater to young audiences and the likelihood of AI altering viewer perceptions of authenticity. This dynamic discussion offers unique insights into upcoming trends shaping digital content.

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